Crafting stories that resonate. Shaping brands that thrive.

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image of behindthescenes filming
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About

Think Biggie is run by Hugo van den Biggelaar. I work at the intersection of brand, strategy and creativity, helping founders build sharper stories and ideas.

After eight years at Nike, I now partner with brands in sport, fashion and hospitality. My work blends strategic clarity with intuition to define positioning, design strategies and shape meaningful partnerships.

I help teams make clear decisions, execute with purpose and create experiences that resonate. I also DJ because I love it, and it keeps me close to what people enjoy.

Trusted by
PAL Sporting Goods, Player and founders building in sport, fashion and hospitality.

Co-founder of
Café Beurre, Petit Péché, De Special Social Club and No Squares In My Circle.

Let’s Build Something That Lasts
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Creative Strategy
Culture & Community
Partnerships & Activations

Clarity Meets Creativity

Positioning That Sticks

Find your edge. Tell your story clearly. I help brands define who they are and speak with confidence and consistency.


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Culture With Purpose

Connection That Moves

Bring people together. Create real moments. I design experiences that bring people together in ways that resonate.


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Partnerships With Impact

Partnerships That Deliver

Build strong collaborations. Create thoughtful activations. I help shape partnerships that align brands and bring ideas to life authentically.


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Let’s Connect

Think Big.

Reach out. Let’s build something that lasts.